Jacob & Hefner Launches Rebrand With Video Storytelling By fluidli

Jan 15, 2014

Hired to rebrand Jacob & Hefner as the firm expanded its service lines and footprint nationally, fluidli produced “Built to Last,” a two-minute manifesto video to spearhead the roll out.

The goal of the video was to explain exactly what quality means to the firm, and the way in which it inspires them to deliver work and build relationships that will stand the test of time.

Distilling The Story: New Mission and Identity

fluidli first helped JHA create a reinvigorated mission centered around the phrase “building to last,” continuing the firm’s focus on building trust and delivering quality, both for the long term.

With that strong purpose, fluidli then evolved the visual identity, retaining the company’s character and heritage, but incorporating its new environmental services division.




Telling It fluidli: Responsive, Visual Website

The new logo mark and identity were developed along with a new website, redesigned to be responsive for any screen size and device. Additional videos to explain the company’s services were produced by fluidli, further emphasizing the new visual-based storytelling for the brand.

“We are thrilled to roll out our new website and evolved brand logo.”

“We are thrilled to roll out our new website and evolved brand logo. As we reflect on the past 17 years, we look forward to enhancing the service and quality for which we’ve become known,” said Bill Bohne, President of Jacob & Hefner Associates, Inc.

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