Founder @cpplunkett, a lover of Instagramming and Chicago, wondered what if The Second City had an “I Love NY”-esque motto? Except, evolving it from an ad campaign to a photo-based, hashtag-coordinated MOVEMENT.
#Chicagoisbeautiful’s mission is to inspire Chicagoans by helping them see, snap and share the city’s beauty. From that Why? statement, fluidli developed a visual identity, a branded Instagram account, and is now leading city-wide storytelling as told through beautiful images.Launch Project
Controle, a fast-growing IT startup headquartered in Chicago, hired fluidli to build their website and blog. The objective was to create a single-page “home” page of their static content, vertically telling the story of their elevator pitch to be used as a sales tool. Connected to that, fluidli designed a Tumblr-esque content stream, evolving the concept of a blog, built on WordPress.
The result was a completely responsive site, both home page and content stream, that concisely told their value prop up front, and behind it streamed content aimed at providing value to their targeted audience.Launch Project
Inspired by Barney Stinson, a character from the TV show How I Met Your Mother, “International Suit-Up Day” is celebrated on October 13th. Oh yes, it’s a real holiday. So last year, fluidli helped lead the charge in bringing Chicago is its own official celebration, creating a video short to promote the for-charity cause.
Did Batamn kick a**es wearing a sweatshirt? Nope. Suit up!Launch Project
Jacob & Hefner Associates, Inc.
JHA, a Chicago-headquartered engineering and surveying firm, hired fluidli to rebrand the company, including a new visual identity.
With the firm looking to better integrate a new California-located sub company doing environmental services, the challenge was to evolve the brand, while staying true to its established equity, to now seamlessly include the new business line in an up-to-date aesthetic.
To benefit By The Hand, a Chicago nonprofit mentoring kids in under-resourced neighborhoods, fluidli picked out the greatest holiday of the year to throw a fundraiser: “International Suit-Up Day,” a real holiday celebrated on October 13th each year, inspired by the Barney Stinson, a fictitious character from How I Met Your Mother.
To promote the event and sell tickets as part of an integrated campaign, fluidli developed a vertical-oriented responsive website that told the story of the holiday and event.Launch Project
(Un)Official Music Video
“Feel It All Around” by Washed Out, a beautifully hypnotizing song, was without an official music video on YouTube.
So fluidli, fans of the music, produced an unofficial one to tell the story of walking Lincoln Park on a winter night.
By The Hand, a Chicago nonprofit helping educate and mentor kids in the most under-resourced neighborhoods in the city, holds an annual event in October around Halloween called “Candyfest,” one of its biggest of the year.
To tell the story of the event in subsequent communications to families and supporters, BTH asked fluidli to capture the evening in photos.Launch Project
Soul City Kids Camp
As a pro-bono project, fluidli gladly helped Soul City Church capture and share the story of their Soul City Kids Camp this summer. The camp took place 5 days a week over the course of 5 weeks, with a different theme for each week.
The task for fluidli was to visually capture the story each week with photos, to present in a 90 second video at each week’s Friday afternoon showcase for parents of the kids. So much fun!Launch Project